Fable Coffee Roasters
A packaging system for a fictional sustainable coffee brand, designed to replace the plastic-heavy materials common in coffee packaging. All components use recycled paper and kraft materials that can be recycled or composted at end of life, with minimal treatments to ease decomposition.
Skills
Prototyping
Packaging Design
UI/UX Design
Graphic Design
Lifecycle mapping
Role
Designer and Assembly
Tools
Adobe Illustrator
Photoshop
Duration
March 2026 to April 2026
The Project
Project Brief
The assigned project was to design a sustainable packaging series consisting of 3 parts. The design has to propose a sustainable alternative to preexisting packaging systems.
For this, I designed coffee packaging. Standard coffee packaging is heavy on plastic use, from single-use coffee pods to bags of ground beans. The series included one bag of ground beans, a box of whole beans, and a box of 24 single-use coffee pods.
Research
In order to create a sustainable solution to coffee packaging, I first research pre-existing sustainable packaging solutions. I also sought inspiration from packaging books to see how other designers have approached packaging similar items.
Sustainable packaging materials at Harvard Museum Materials Collection
Packaging design solutions
Developement and Prototyping
First Iterations
Experimenting with form and different ways of constructing containers, I played with the idea of a cylindrical package for the whole coffee beans.
Second Iterations
Continuing on to different options and looking at packaging for the other two items in the series, I looked at pour-boxes and ways to seal a paper bag without the use of plastics or metal.
Third Iteration
After setting on the forms, I progressed to creating the dielines and developing the graphics.
Final Dielines and Graphics
Final Product
