SmartLabs Webpage
Working at Catalytic Agency, I was tasked with creating a design system for one of their clients, SmartLabs. In addition to this, I was asked to put together SmartLab's case study page for Catalytic's studio page.
Skills
Web building
Graphic Design
Packaging Design
Product Design
Role
Design Co-op
Tools
Adobe Illustrator
Photoshop
SquareSpace
Duration
July 2025 to October 2025
the Task
Create a design system for the SmartLabs brand consisting of different cohesive elements.
Ideation
Initial Brainstorming
To begin this project, I first familiarised myself with the SmartLabs brand system and style. Using their brand guidelines and reference materials, I developed a range of options and ideas for the brand system. Aiming to cover a broad range of uses, I designed both employee gear and apparel as well as B2B packaging.
Case Study Compilation
After further revisions and final selections of the design system, I complied the complete design system along with the client work into a case study page for Catalytic Agency.
